vendor marketing

vendor marketing
марк. маркетинг [маркетинговая политика, реклама\] производителя* (действия, которые осуществляет непосредственный производитель продукта для рекламы и продвижения своего продукта)

We believe IT research shouldn't be influenced by vendor marketing and payola. — Мы считаем, что исследования в области информационных технологий не должны попасть под влияние маркетинговой политики производителей и взяток.

Don’t be fooled by vendor marketing. Take an extra rigorous look at the selection criteria, functionality and end-users preferences. — Не попадайтесь на рекламную удочку производителей. Уделите дополнительное внимание критериям выбора, функциональным качествам и предпочтениям конечных потребителей.

See:

Англо-русский экономический словарь.

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